Advertising reach
Views and impressions show that the property is being seen, but they generally do not identify individual buyers or confirm genuine interest.
MovedBy Campaign Intelligence
Campaign Intelligence brings together meaningful buyer activity, feedback and offer information—helping you understand your campaign and make better-informed decisions.
More than campaign statistics
Property campaigns produce information across advertising platforms, enquiries, inspections, conversations, feedback and offers. Viewed separately, these activities can provide only a partial picture of what buyers are doing.
MovedBy Campaign Intelligence brings the meaningful evidence together. It helps distinguish broad exposure from genuine buyer engagement, identify recurring patterns and provide clearer context for the decisions that arise during a campaign.
From exposure to genuine engagement
A page view, a detailed enquiry and a written offer each reveal something different. Understanding that difference provides a more realistic view of buyer interest.
Views and impressions show that the property is being seen, but they generally do not identify individual buyers or confirm genuine interest.
When a buyer enquires or registers, anonymous attention begins to become identifiable engagement that can be followed and understood.
Requests for documents and detailed property information can indicate that a buyer is moving beyond an initial glance and investigating further.
Inspection attendance allows interest to be considered alongside buyer circumstances, questions, reactions and subsequent activity.
Buyer feedback becomes more useful when recurring comments, concerns and points of comparison can be recognised across the campaign.
An offer provides the strongest expression of interest, but its price, conditions, finance and likelihood of proceeding must be understood together.
How it works
Campaign Intelligence is not a separate report added at the end. It is built into the way we attract buyers, provide information, follow engagement and communicate with sellers throughout the campaign.
Position and promote the property so the right buyers can discover it and understand its relevance to them.
Give buyers a clearer path to the details and documents they need to assess the property properly.
Record identifiable enquiries, information requests, inspection activity, follow-up conversations and feedback.
Organise the relevant information so sellers are not left trying to interpret disconnected statistics and scattered updates.
Consider individual signals as part of the broader campaign, including repeated concerns, changing engagement and buyer readiness.
Use the available evidence to evaluate recommendations, understand the options and decide what should happen next.
The Campaign Dashboard
The MovedBy Campaign Dashboard provides a central place for relevant seller-facing campaign information. It supports clearer communication throughout the sale instead of reducing the campaign to a generic weekly report.
Technology helps organise and surface the information. Your agent remains responsible for explaining what it may mean in the context of your property, market and objectives.
A clearer overview of meaningful activity across the campaign.
Greater visibility of identifiable buyers progressing beyond initial exposure.
Responses considered collectively rather than as isolated comments.
Key offer terms and buyer circumstances presented with useful context.
Information available to support timely discussions, recommendations and decisions.
Understanding the campaign
No single statistic explains a property campaign. The value comes from examining how different signals relate to one another.
Are we reaching buyers but not generating genuine engagement?
Which buyers are progressing beyond an initial enquiry?
What information are buyers seeking before they proceed?
Are the same concerns or objections appearing repeatedly?
Is meaningful competition developing between buyers?
Does the evidence suggest the campaign strategy should be reconsidered?
Understanding offers properly
An offer is more than its headline price. Conditions, finance, timing and the buyer’s ability to proceed can materially affect certainty and settlement risk.
Campaign Intelligence helps organise the relevant information so competing offers can be compared more clearly—not simply ranked by price.
The amount offered and how it compares with other available options.
The buyer’s finance status and any finance conditions attached to the offer.
The proposed deposit amount and the timing for payment.
Building, pest, due diligence and other conditions that may affect certainty.
Whether the proposed settlement period aligns with the seller’s circumstances.
How prepared the buyer appears to be to enter a contract and proceed.
Whether the purchase depends on the buyer selling another property.
Other known factors that may affect the likelihood of contract or settlement completion.
Information supports seller control
Your agent’s role is to organise the evidence, explain the context, identify relevant patterns and provide a considered recommendation. Your role as the seller is to evaluate that information and decide what best serves your circumstances.
Clear about the limitations
Advertising views are generally anonymous. They can indicate exposure and broad activity, but they do not tell us who each viewer is, why they looked or whether they intend to buy.
Buyer-specific insight normally begins when someone enquires, registers, requests information, attends an inspection, provides feedback, submits an offer or otherwise identifies themselves through meaningful interaction with the campaign.
Campaign Intelligence improves the organisation and interpretation of available information. It does not claim to identify every buyer, predict individual behaviour or eliminate uncertainty from a property sale.
Plan with better information
Every property, seller and campaign is different. Start with a plan shaped around your objectives, your market and the information you will need along the way.